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Android has already left everyone else behind and there’s no sign that it’s going to slacken anytime soon. Accounting for 84.7 percent of the worldwide smartphone market in 2014, Android is easily ruling over the others. The fact that this year’s figure is a five percent rise over last year’s is itself testimony to its rapid growth. But with that being said, this very growth is also the cause of some serious concern here. Well, at least for the Android developers it really is a matter of concern. As Android devices keep increasing, so does the fragmentation, which the developers have to cushion every year. This year witnessed over 18,000 different Android devices being shipped, giving developers a hard time to manage the sheer number. Imagine the amount of time dedicated to Android game QA and app testing. However, here’s a piece of good news for the developers. Instead of feeling heckled by the rising Android fragmentation, they could turn it into a window of opportunity.
Turning fragmentation into an advantage
Because Android not just high end devices, but low end devices (more so) as well, the shipment of its smartphones is of epic proportions. No wonder it is miles ahead of Apple, which only has a few iPhone models to brag about. Much as it may sound as something Android should worry about due to the possibility of hacking. The opportunity here reflects in the form of concentrating on segmenting apps regionally. Besides, with greater shipment, Android ends up enjoying a much larger customer base, making it possible for device makers to give exactly what customers of a particular region seek. Firms engaged in Android game testing would tell you about the amount of popularity that Android devices have, mostly because of their low prices.
Laxmikant B. Thipse
Founder & CEO
GameCloud Technologies Pvt Ltd