Exploratory Testing in Video Games and Ad hoc approach

Exploratory Testing in video games is a gameplay that is not a planned approach to testing but naturally progressing in the game with no particular focal point in an attempt to reveal problem areas. Usually, this kind of testing begins with a fresh gameplay experience for the player. Ad hoc testing in games is also a sort of exploratory testing but only with a focus on certain points while already having knowledge of the gameplay area in question. In the Exploratory testing, you can involve a blend of testers including but not limited to certified QA professionals, hard-core gamers, casual gamers and anyone from the community who is happy to explore your game and give you some feedback on it.

Video Games with numerous possibilities of inputs and several outcomes, especially in the open-world categories demand exhaustive testing with technical approach of Functional Testing. Massively Multiplayer Online Games for instance. However, such approach is not always possible or feasible especially when there are certain deadlines or limited working hours for testing. Exploratory Game Testing is necessary in such cases while the tester is focused mainly on end-user scenarios. Imagine an enormous virtual world that supports a significant amount of end-user characters, nonplaying characters and various actions for each character type. To make such virtual world or a video game at least look relevant upon official launch, one obviously needs to go for combinatorial testing while considering end-user perspective. It is not always practical to have a planned approach for testing countless permutations and combinations in open world video games. Even automation or use of bots become irrelevant in many cases. A simple solution to this problem is Exploratory Testing.

Exploratory video game testing is something without a formal test plan. In fact, there is no fixed sequence to test execution in this approach. Agile teams involved in video game development need to follow this method due to numerous input possibilities and resulting outcomes. While following exploratory approach, the tester is expected to not only learn the objectives of the game being tested but also optimise the testing process continually in accordance to the gameplay experience. It is a different matter that precise test plan execution with a traditional approach ready to run in parallel with the help of a matured video game QA team. However, Ad Hoc testing in video games also includes execution of test cases that are prepared and evolved with the help of exploratory test sessions that are already completed.

Although video game testing was not given great importance until recently, the perception of Game Development Studios across the industry is changing slowly, especially when a huge amount is invested in the game development process. Hence game developers and publishers are always exploring various ways to improve the survival chances of their games. Ultimately the key to success is to ‘explore’!

Article by,
Laxmikant B. Thipse
Founder & CEO
GameCloud Technologies Pvt Ltd

Benefits Of Outsourcing Game QA Testing Activities To 3rd Party Game Testing Agencies

The best way to carry out extensive testing processes on your game.application is by entrusting the job to a company that specializes in game QA testing services. This will cut down delivery time, reduce costs and give you a quality game application that will satisfy gamers and enhance your brand name.

Testing game applications is a process that takes up a lot of time and effort. Any game application development company needs to deliver the exciting applications in the shortest possible date. Easy solution to this requirement is to hire a company specialised in game QA testing services. Doing so enable reduced delivery time and result in high-performance applications that live up to gamers’ expectations.

Companies that carry out game testing make use of extensive testing procedures which detect problems or bugs so that it can be fixed immediately. They perform various types of advanced testing procedures to find out performance issues. A company offering high-quality game QA testing services does different types of testing such as Functional Testing, Compatibility Testing, Usability Testing, Network Testing and much more. The entire testing process is carried out by testing experts so that the game developer can be sure of getting the best results by using their services.

When bringing out a new game application, the publisher expects it to become famous instantly. They want gamers to prefer playing it over other game apps in the market. Gaining such an edge in the market is possible only if high-quality game applications are delivered along with best gaming experience. To achieve such high level of performance in the fresh game application, it is beneficial to outsource Game Testing processes to experts in the field. They are aware of the latest methods for game software testing. They can carry out extensive testing in the shortest possible time and bring to your notice even small performance so that they can be quickly corrected.

Outsource game testing becomes a viable option if the 3rd party game testing agency with affordable service rates and proven track record is selected. You will find enormous cost-cutting benefits because there is no need to hire an in-house game testing team. An in-house team would require you to spend time in hiring, provide testing equipment, employee management, employee payment, overall infrastructure cost, etc. Outsourcing can avoid all these activities and their associated costs. The time to deliver is reduced because the testing company produces results faster as the team specialises in it and also because testing staff can be made available 24 hours of the day to manage such requirements. The decision to outsource game QA provides more time to the game development team to concentrate on core business activities, enabling them to develop original game applications through which the brand can capture a lead in the market.

When any game studio is outsourcing game QA activities to 3rd party game testing agencies, all the costs associated with testing are easy to cut down. The expert testing staff can immediately find out if there is any problem in the video game so that it can be quickly fixed. This enables the game developer as well as publishers to provide customers with high-performance game applications through which they can enjoy an enriching gaming experience.

Article by,

Laxmikant B. Thipse

Founder & CEO

GameCloud Technologies Pvt Ltd

Top QA mistakes that video game developers should avoid in year 2017

The year 2016 was not without ups and downs for the gaming industry. Despite the growth at hyper speeds, the mobile gaming industry has witnessed the end of many studios and numerous layoffs. The mobile game development was never short on excitement and interest, especially among the developers. Still, there are significant flaws ignored consistently in recent periods, affecting the overall quality of games. Here is the list of top five mistakes to avoid:

1) Ignoring Random Feedbacks Of Unhappy Gamers:

Game developers often ignore the negative comments placed by random players. In many cases, the ones who start blasting developers for spoiling the game in a recent post update are shunned. The reason behind this ignorance is upholding the update ideas regardless of the response it gets from end-users. Usually, neither a rollback takes place to immediately fix things nor the complaining player returns due to extreme frustration related to lost items or in-game achievements. Video Game is crashing on individual devices or in a particular region after some update is also a common cause behind user complaints. Due to numerous policies and problems associated with an instant fix to the ‘update,’ the problem remains unsolved for quite some time. This will ultimately lead to the downfall of the mobile game in question.

2) Testing Games On The Limited Number Of Devices Or Emulators:

With limited test coverage, a poor product is guaranteed in today’s market that is packed with a broad range of devices and technologies. A majority of game developers are away from exploring options of wider compatibility testing through 3rd party service providers, despite the availability of affordable solutions in the market. Some require the help of beta user communities to get higher device coverage, although it may not necessarily produce professional results. Users tend to upgrade the firmware to the latest one which is another aspect to be considered. Then various complex scenarios can create critical issues only when tested on actual devices in the real world environment.

3) Trying To Use Automation Everywhere:

Stressing too much on automation has proved to be a failed investment for many in video games. The fact is, only small and predictable part of limited games may benefit from automation, which not also important. Manual testing in games has no alternative. Open world games that demand extensive feedback of gamers, especially in the MMO category can be a good example for this wherein you can consider automation testing as a small add-on, at the most. In my opinion, automation testing can be 100% efficient in video games on the day when robots replace human players! At least till then, game developers need to give more emphasis to manual testing over automation and make productive use of in-house testers, external QA, help from communities/forums and focus groups as needed.

4) Not Having A Balance Between CAPEX & OPEX:

Forming a balance between capital expenditure and operating expenses is still ignored frequently by mobile game developers. This balance is necessary while looking into the rapidly growing number of mobile gamers, not to mention the huge variety of mobile devices that is constantly growing as we discuss the topic. Some studios end up purchasing too many devices that are not relevant on a larger scale. Some end up relying 100% on the external testers who are not necessarily equipped with the required hardware inventory.

For all game development houses, it is always essential to balance between CAPEX and OPEX, especially while avoiding investment in mobile technologies that have an insignificant market life. Game studios can smartly push the cost of hardware and chunk of human resources on external QA houses to balance out everything. That usually helps to reduce the capital expenses, provides access to regularly updated device inventory to satisfy the market demands, and also with the aid of reasonable operating costs with benefits like tax saving and relief from investments in the dangerous hardware game.

5) Not Validating The Game By Juxtaposing With The Top Competition:

In the era of copy-pasted and re-skinned mobile games, not every developer thinks of innovation or uniqueness to stand tall in the crowd. Very few games in the market are validated with manual efforts and revised after assessing the positives and negatives of the top competing sets. Some developers rely too much on a community of gamers with a mindset stuck in a single genre, freebie mentality or the followers of pure ideology- “I don’t care what happens to your game in the end!”

Numerous issues associated with the overall quality of the video game with often ignored points above on the front are responsible for making the mobile game development business riskier than ever. Selection of equitable 3rd Party Game QA and Validation services ought to play a major role in the matter.


Article by,
Laxmikant B. Thipse
Founder & CEO
GameCloud Technologies Pvt Ltd

An Insight Into Various Stages Of Game Testing

One can’t talk about game compatibility testing without highlighting the need for the detailed process that subjugates a game through various stages of testing before the mentioned game makes its way to the end users. Even if the last two years saw a surge in the game publishers interest in live user testing, with development firms throwing their weights behind live testing as the most preferred methodology – game testing services still run on a set of mundane but essential steps that one can’t ignore yet.

What are these stages of tests? How do the game developers and user community benefit from it?

Here in this article, we shall try to look at some of these important points.

Closed Alpha:

This is one of the preliminary game testing stages and is carried out by a team of users to find bugs that may not have been spotted during development and other initial tests.

The primary purpose of Closed Alpha testing is to refine the software product by finding and fixing bugs that were not discovered earlier (during the development process).

This test is performed exclusively by the game testers where they simulate real user environment by performing all the steps that the actual users might perform.

Closed Beta:

The Closed Beta stage is quite the same as the Closed Alpha testing with the only difference that it’s much more extensive. This test is also open to users (primarily gamers) who may want to try out a game title and participate in the testing process by pointing out bugs that hinder the natural game-play. This phase is important, given the fact that the handful of testers involved in Alpha testing may not be able to discover all the bugs. The number of people involved in Closed Beta testing can be hundreds or even thousands on occasion. The bugs identified are resolved before it goes to the next stage of testing.

Usually the Closed Alpha and Closed Beta involves a limited number of testers by sending invitations to specific individuals.

Open Beta:

Termed as the pre-release stage of the game, it is open to all users who want to try their hands at the game. Since most of the bugs are taken care of in the previous stages (though bugs identified are still welcome), it is aimed at enhancing the user experience. Based on the feedback received from the user’s new features, functionalities may be added to the game.

Some smaller tests contribute to the success of live user testing, and these are –

  • ‘Fun Factor’ Test – Developers might consider something funny/interesting and engaging, but the same could be perceived very differently by users. This test helps understanding how users ‘receive’ the game.
  • Balance Test – The step involves monitoring components such as the usage, functionally or difficulty level in the game. This step engages tonnes of data.
  • Learnability Test – This intends to find answers to the questions like ‘is the game user-friendly’, ‘are users finding it difficult to learn the game’ etc. Game testers can gather quality feedback via this test.
  • Reliability Test – This step checks the factor of the reliability of a game – when the same is put under maximum stress resulting out of a large count of users engaged at a particular point in time. Useful for online, server-based games.

A video/computer game development is an endeavour that requires skill and an excellent marketing plan to ensure the success of the title. Proper testing is just the platform on which the future of the title rests.


Article by,

Laxmikant B. Thipse
Founder & CEO
GameCloud Technologies Pvt Ltd

Comprehensive Testing: The Only Way To Ensure Seamless Gaming Experience

If someone has to describe the worst in the fate of a computer/console game title, it would be about those glitches and bugs, which do not allow the game to load correctly and those unexpected crashes. It does not only leaves a sour taste in the mouth of a gamer, but such sort of bitter experience in the middle of a game makes for more count of disgruntled players.

A distraught player might vent out his/her anger by posting nasty comments about the game on various social media networks and also encourage others not to play that game. And in the process ensure that the game publisher realises the need of being doubly cautious, before hurriedly dishing out a title in the future!

Happy Gamers, Happy Industry:

By all means, the bedrock of any successful Xbox, PlayStation, an online or mobile-device-based game is comprehensive game testing engagement. The manifestation of which should be based upon thoroughly conceived and designed methods – evolved over a period of time, as per the evolution, demands and growing reach of the technology.

But then, with the advent of new technology and augmentation in the demands, it has become an overwhelming challenge for the companies to keep gamers happy – no matter which platform the game is targeted for. Quality Assurance has to be the top priority for publishers, and there should not be anything left to assumptions or possibilities of compromise – at any stage.

A little glitch in quality has to be fixed quickly in time, and if that does not happen, then, companies need to take the full responsibility by apologising to the gamers.

Recently, Ubisoft accepted that their latest release of Assassin’s Creed could not live up to the expectations of gamers, as bugs and technical glitches hampered its overall quality. The company failed to fix the bugs in time and then its CEO Yannis Mallat had to issue a public apology to gamers regarding the bad gaming experience.

But apologies hardly make for good business.

So what should publishers do?

They may start by following the below-mentioned methods:

Integration Of Quality Techniques:

To avoid any possibility of loophole to creep in at any stage, testing process must follow an integrated quality-driven approach; where it gets along with the game development process from the start to the end. Such an approach enables creators to meet the expectations of players by checking the performance at every stage, without needing to compromise on the overall security and functionality of the game.

While functional testing deals with a crash, graphics and audio issues, compliance testing filters of any flawed hardware combinations and ensures that all the technical and functional specification compliance standards are followed without fail. More importantly, major portions of both the tests can be conducted in the process of a game being developed.

Subscribe To The Services Of A Professional:

From ensuring top-notch usability to new player experience testing, there are professional game testing companies, which offer a complete package of services to ensure a mutually rewarding experience to game creators and gamers. A game publisher, after (or even without) conducting an in-house test – and before releasing a title public – may consult a professional to check for possible errors.

Article by,

Laxmikant B. Thipse
Founder & CEO
GameCloud Technologies Pvt Ltd

Online Casino Software Testing: Ensuring The Utmost Fair-Play

Online casino games represent a multi-billion dollar industry which has seen its ups and downs over the years. The more recent times, however, has seen as a consistent surge in the number of online casino players throughout the world. Obviously, trust and fair play have been the bedrock of this industry and will be an essential component in the times to come.

The surging popularity highlights the growing need for every casino game or slot game to go through well-devised and rigorous testing stages before it is launched among users/players.

Steps In A Casino/Slot Game Test

A comprehensive casino game testing begins as soon as a game is designed/developed. The game has to go through a rigorous alpha testing phase where it is tested through simulation of millions of slot spins.

The step following next involves collation and analysis of each result and efforts to skim the output about the expected pay-out percentage of each slot. Reaching the next stage of testing, the game involves a third party check. It’s only after multiple checks that the 100% even-handedness of the slot game is ensured.

In many cases, it’s only once the game developers/publishers are done with testing the title at their end that the services of a certified (and importantly experienced) testing facilities – to double-check everything and further ensure that nothing has been missed – is subscribed to.

Testing ‘Times’ In The Wake Of Social Sites And Smartphones

Nowadays, when online social networking and use of smartphones have been experiencing unprecedented growth, it has become a necessity for game makers to opt for refined solutions when it comes to slot game testing. Thanks to the amalgamation of Facebook and mobile platforms in online gaming, the casino industry has seen a $2.7 billion growth worldwide.

It Is A Great Sign For The Industry But It Also Brings A Lot Of Challenges On The Forefront.

With the introduction of smartphones and tablet devices in online gaming, publishers have been opting for a planned and through auditing techniques where, to plug all the loopholes, third-party testing services (even at times, involving real-time users). In this case, after a title goes through various testing phases the complete set of (casino/slot game) performance logs are provided to another company – the third-party, i.e. The professional testing team then tests the game title’s compatibility across various platforms inclusive of Facebook, mobiles phones and tablets.

Be Cautious – Despite All The Good Efforts Laid In…

Though all the necessary steps are taken care of in a regular testing phase, random crashes may still occur during crucial spins. But even if the title publishers can never rule out technical glitches, but users may stay assured of the fact that popular online casino games are licensed and come under the parameters of licensing jurisdiction. For publishers, intense testing can ensure a reduction in the incidents of random crashes and ‘score update’-related issues.

To maintain the utmost trust and fairness among users, it is imperative for the companies to remain abreast to upgraded methods of testing, which is essential for the growth and sustenance of this industry in general.

And yes, it is important for users to choose and trade their money on certified casino sites to stay out of harm’s way!


Article by,

Laxmikant B. Thipse
Founder & CEO
GameCloud Technologies Pvt Ltd

The Risks In Beta Game Testing: Game Publishers’ ‘Must Know’ Facts

Beta game testing is one of the most crucial stages of the game development process. It is the last chance to unearth bugs in the game before it is released for the users. A single bug is all that would take to deliver a killer blow to the fate of a game title. As a game publisher and most importantly as QA/tester here is how you should be dealing with risks for a game in beta testing. To start, it is impossible for you to consider every probable event or series of events in the game and test them. That would make the testing process very expensive and lengthy and humanly impossible.

It thus becomes necessary look for bugs that are likely to have a significant impact on the user experience. You can rate the bugs based on the likelihood of their occurrence and impact of the game. Bugs which are highly likely and would cause heavy impact should be tackled first then followed by others. It works like a filtering process where you keep talking out the most harmful contaminant from the solution.

To lower the risks during the testing process, it is important that you unearth cluster of bugs rather than searching for isolated bugs in the game. This would make it possible for the developers to simultaneously resolve the issue and ensure the end product nears perfection. In a true sense, you cannot eliminate all the risks in a game during the testing stage, but you can reduce the risks to a level where they don’t impact the functionality and user experience in the game.


Article by,

Laxmikant B. Thipse
Founder & CEO
GameCloud Technologies Pvt Ltd


Microsoft To Make Your Favorite Kinect Games Playable On Web Browser

Microsoft Kinect Games rely on motion sensing input and have been among the most popular genres in the Xbox platform. No wonder why today Kinect game testing is itself a bigger industry compared to the total of many other consoles-based games. With the overwhelming popularity of cloud computing, Microsoft is all set to bring these games to your browser. Microsoft was said to be moving slow on the cloud-based gaming front. That’s understandable given the overwhelming popularity of its Xbox platform.

The technology giant slowly realises the need to wake up at the dawn of a new era where people might move away from consoles or these wonderful gadgets might need to be a part of the cloud. A recent project showcased the company’s cloud-based gaming service that would introduce Kinect for Windows desktop environment.

Some experts also believe that Microsoft’s delay with the cloud-based service may not have been deliberate as it was working on offering a great experience to the users. We aren’t talking about Solitaire or Minesweeper but real Xbox-like experience on the browser.

Gamers would be able to enjoy Xbox One as the latest titles are being tested and would be made available when this service is launched. Microsoft insiders say that the team is working on offering the 60 fps feature just like the Xbox on the browser and this would be the next big revolution in the gaming industry. It would be a game changer for Microsoft as it would be able to remove the console from the equation when it comes to the serious gaming market.

For Kinect game developers and QA experts – and players, of course, there’s lot to hope for soon. And only the time will tell if Microsoft’s expectations will meet the reality.

Article by,

Laxmikant B. Thipse
Founder & CEO
GameCloud Technologies Pvt Ltd

Social Gaming: The Lynchpin Of An Industry-Wide Paradigm Shift

A recent conversation with a game testing expert has made me realise the paradigm shift that the gaming industry is undergoing. He was highlighting the recent surge in the count of social games that his India-based company has to attend yearly and how his busy schedule was largely getting occupied by the efforts rendered towards planning and execution of a successful testing/QA of a social-media-centric game. The expert’s viewpoint stands validated by the recent data shared by Statista (http://www.statista.com) – according to which, Candy Crush Saga the reigning most popular social game has about 11.29 million active users trying out the game on Facebook [Ref: http://www.statista.com/statistics/267003/most-popular-social-games-on-facebook-based-on-daily-active-users/]. That popularity was evident with the Mafia Wars and FarmVilla before culminating with Candy Crush Saga.

Those who still love their consoles can keep talking about the excitement and engaging experience they offer, but in the form of the ‘online gaming,’ a silent market has grown into a giant industry of its own. Thanks to social networking sites and dedicated game servers and of course the Games QA companies’ dedication in rising to the occasion – game publishers, of several sizes, are increasingly working on developing their own title to millions of fans worldwide. From simple bubble bursting games to the serious strategy-based ones, there is something for everyone, from a serious gamer to people who look for 5 minutes of relaxation.

Online gaming can perhaps be best defined by author Andrew Rollings who has termed it as a technology rather than a genre, connecting players rather than a particular pattern of gameplay.

A Vast Industry On The Rise

The success of the already massive (and still growing) gaming industry is represented by its flexibility of attending to the needs of its users – who tend to play in a lot of different ways. Cutting across age groups, ethnicity and interests, along with mobile device and console-based game titles, there are hundreds of online games for one to choose from today. You might be surprised to hear this, but online gambling has become one of the fastest growing and most profitable subsets of online gaming turning into one of the biggest industries in the world off late. In fact, online casinos, a much popular segment in the social game genre, are one of the fastest growing phenomena on the internet and are estimated to be of worth around the $40 billion mark by 2015.

The success has been so much that brick and mortar casinos have lost considerable revenue and footfall to their online counterparts.

Social Gaming – The New Phenomenon

Social gaming is the perfect merger between the online games and the consoles. Take the case of those online casinos that don’t involve any cash transaction. Here, you can try playing poker, slots, bingo or blackjack for the pure fun’s sake. While the normal console games rely on strategy, manoeuvring, alacrity towards point-and-shoot – in addition to a lot of dramatic sights and sound – the social games offer you more ‘one-the-go’ fun and entertainment. Since no money changes hands, there are no legal restrictions and regulations that apply to these online casinos compared to ones where people engage in full-fledged gambling.

Is It A Soft Sell Strategy?

Some people have termed these no-cash casinos as soft sell marketing tricks of the real-world casinos that are trying to lure more and more users into their ecosystem. This remains an unresolved argument as others see this as a stand-alone industry which exists on its own merits and rather borrows the fun and entertainment side of gambling, leaving the money aside. But you have Bitcoin (and alike) to make the matter more complicated – across a wider variety of games involving in-game purchase/upgrades.

Still, soft sell argument may not be worth the discussion because the average revenue from the non-cash gamers is reported to be 30 to 40 times lesser compared to the counterparts involving cash transactions (considering casino games here). But if this target group could be lured into the cash-based online casinos or other games that require monetary investment (virtual or real-type) their revenues would multiply manifold, immediately, without any doubt.

It is also interesting to note that the social gamers come from the same demography as people in the monetized games – the young, affluent males with time on their hands. Thus it may not be too difficult for these casinos or a role play game (RPG) running on a social platform to lure the non-monetized players into their fold.

Even if we ignore monetary gains, what we can’t discount is the humongous popularity that these social games enjoy. And with popularity, there will be sponsors thronging for consideration.

Undoubtedly, there are good times ahead for Social game testers and QA experts.


Article by,

Laxmikant B. Thipse
Founder & CEO
GameCloud Technologies Pvt Ltd


Writer’s LinkedIn posting / Source: https://www.linkedin.com/today/post/article/20141121131628-52500864-social-gaming-the-lynchpin-of-an-industry-wide-paradigm-shift


Indian Gaming Market Poised for Bigger Achievements

The mobile game app market in India is on a northward progress. While a growing count of investors is showing a keen interest in Indian gaming industry, such individuals and enterprises – that are ready to fund the Indian game development talents – manifest a worldwide interest in the country and its future in gaming from the perspective of sustainability of the growth.

The phenomenon is of recent origin and should appear in its full bloom only after a gestation period of a few years. However, the trend has indeed arrived and is here to stay. The most encouraging of all points is that the foreign investors are continually showing interests in the Indian game development industry not merely from the point of outsourcing game testing to India. The investors from across the world see India as a potential market, ripe for monetizing games and enjoy a great profitable venture. The comparative newness of the Indian gaming/game development market – still free from competition and high expectations – is perhaps more encouraging for the investors in their assessment of possibilities that Indian gaming industry holds in store.

A decade ago from now, India was seen merely as an outsourcing destination, where it could secure a name in delivering cheap but competent game QA testing services. The abundance of skilled workforce and resources at economical rates has been rendering India the recognition of a fertile location for testing offshore interactive entertainment applications – for errors, bugs and performance issues. However, of late, the scenario has begun to change fast with Indian consumers rapidly shifting from basic handsets to Android-based/iOS-based/Windows-based mobile devices. As such, the market for interactive applications is rapidly gearing up for more to offer and is gradually broadening into a wonderfully lucrative platform for collaboration, advertisement and symbiotic growth.

What has also captured the fancy of the investors around the globe is the fact that locally-made computer/mobile games have been generating a stupendous response in the market. According to statistics, the list of ‘top three grossing games’ in India (as of middle of 2014) includes a locally-made Indian Poker game, named as ‘Teen Patti’ (developed by Delhi NCR-based Octro Inc) at the third position – only preceded by the international Clash of Clans and Candy Crush Saga.

Teen Patti – is a digital version of Indian poker game – has been developed by the Delhi NCR- based game development studio and shows a lot of promises for more in the future. The consistent revenue being generated by the game has driven a global investment company like Sequoia Capital to pump in 15 million dollars to Octro Inc – till now an obscure local studio is responsible for the development of the game.

Major global funding organisations are also encouraged to invest in the Indian game industry citing the consumer behaviour in India. The Indian consumers are assumed to be not very finicky about the quality of graphic user interface (GUI) across interactive applications. They are ready to compromise with visual quality as long as they are having fun. Albeit, the entertainment applications developed locally have generally been found prone to crash frequently, yet, an average Indian consumer continues to play these games as a means to engage himself/herself and is reported to be quite avid at doing that. The facts imply that an average Indian consumer is willing to try – and is not prone to reject products outright just by certain shortcomings.

The global investors interested in Indian gaming market understand that if they could provide these gamers with exciting titles comprising of better GUI – alongside the required robustness – they can exploit the industry even better in the times to come. Not to mention, the local game compatibility testing services in India already help the expectations to materialise and ensure seamless delivery of error-free games for Indian as well as for international game markets – quickly, and at meagre costs!


Article by,

Laxmikant B. Thipse
Founder & CEO
GameCloud Technologies Pvt Ltd