Speak of securing quality in game products during game testing and up pops another question - What factors determine quality in an interactive entertainment application/software? In this connection, a quote...
Why invest in user experience testing?
With an unprecedented rise in the number of mobile devices and frequent updates to them, users can now find an app for almost every purpose. As a result, most businesses are cashing in on the trend with apps to serve their customers better. In fact, they are so much into pleasing consumers that offering no apps is somehow better than offering a faulty app. For what can be worse than being pushed to the wall by negative reviews and feedback? But then, it’s not an easy job developing an app and keeping users happy too. That’s where user experience (UX) testing appears as a silver lining for app makers. Just like game testing, user experience testing has managed to lend a huge hand to the booming software testing industry with multibillion dollar investments from several quarters.
How to go about it?
Most business owners would admit that user experience testing is an uphill task, given the time and resource constraint involved. Testing an app in-house is not just a costly affair, but calls for a dedicated team to concentrate on constant attention and fixes as well. Outsourcing the task to a professional app testing firm saves time and ensures quality too. For these guys are more thorough and detailed than the in-house developers. Besides, a lot of these testing firms are rapidly evolving with newer technologies to come up with much more improved ways of upping their performance. It’s unlike any task like game testing services because the calculations and procedures involved are much more complex. More and more businesses are pulling all the stops to strategize their approach in guaranteeing quality in their apps. Testing service providers therefore, become logical assistance due to their experience and systematic procedures. After all, it’s all about making user experience extremely enjoyable.
Laxmikant B. Thipse
Founder & CEO
GameCloud Technologies Pvt Ltd